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Superloop launches ‘Infrastructure on Demand’ for wholesale partners



Superloop has announced a new Infrastructure on Demand solution optimised for nbn’s new WBA5, for Retail Service Providers (RSPs) to pick and choose their preferred level of network control, customer experience and investment.

The ‘Hosted Backhaul’ product provides “another alternative for RSPs to optimise their network configuration, allowing them to mix and match their infrastructure needs,” a Superloop announced.

It allows RSP to ‘bring their own nbn WBA’ and benefit from “direct technical and commercial control of their customer relationship, without having to establish, deploy, and operate costly distributed Point of Interconnection (POI) network infrastructure.”

A “major RSP” has signed on to Hosted Backhaul in an exclusive deal. Superloop estimates the contract will generate in excess of $30m over its five-year term.

“It’s important our customers have a comprehensive range of solutions with the flexibility and controls to scale their infrastructure as they grow, but beyond this, we know it’s crucial that they can seamlessly transition elements of their network as needed,” said Superloop’s Chief Commercial Officer, Nick Pachos.

“We’ve invested time collaborating with our Wholesale partners to create a range of solutions for RSPs, from smaller resellers through to large corporates looking for solutions ranging from simple bandwidth through to full White Label internet services to diversify their customer offerings or bolster their loyalty incentives.”

With Hosted Backhaul, in addition to capacity on diverse fibre links, Superloop supplies and manages all the electronic infrastructure from the nbn POI to the RSP’s Point of Presence (PoP). Superloop’s claims this removes cost and complexity.

“Hosted Backhaul has been developed for RSPs rethinking their internet strategy in response to changing market dynamics, including the new SAU and WBA5,” continued Pachos.

“RSPs are moving away from historical purchase decisions that saw them outlay excessive capex and opex to establish networks at POIs.”

“Instead, we’re giving them full control of OVC, CVC, AVC, S-Tag provisioning and ownership of the full customer experience, including retaining or establishing their own WBA with nbn, as well as billing and support, whilst saving on cost and the complexity of physical infrastructure,” said Pachos.

Customers can pick and choose the approach that best suit their needs, potentially starting with a low touch, White Label model, before moving upwards and onto Broadband Aggregation and Backhaul, or they might choose to pick and mix approaches in different market segments.

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