Online casino and sportsbook Rabona has confirmed a new heavyweight brand ambassador deal with boxing legend Mike Tyson.
As a result of the deal, Tyson, who has previously had his image rights utilised on a host of successful slot games, will take part in a myriad of activations for the firm. Players will be offered exclusive Tyson-branded bonuses and streams that blend the boxing legend and casino thrills. This endorsement is subject to territorial restrictions.
Tyson commented: “Rabona stands out with its commitment to offering an adrenaline-packed gaming journey. Just as I gave my all in the ring, I’m excited to bring that same intensity and spirit to the online gaming world with Rabona. Get ready for a gaming experience that packs a punch.”
The former heavyweight king will also engage fans through monthly livestreams, exclusively on Rabona’s Twitch and Kick channels. These streams will not only showcase Mike Tyson playing on Rabona’s online casino but may also feature him sharing his expertise and recounting exclusive tales from his storied career.
“At Rabona, we’re all about creating legendary experiences, and who better to represent us than a true legend himself, Mike Tyson,” said Mike Varius, PR Director at Rabona. “His dynamic presence and genuine love for gaming resonate deeply with our brand ethos. We’re gearing up to offer our users a championship-level engagement, powered by Tyson’s electrifying energy.”