Glasgow Fort hosts Scotland’s first ever multi-charity fashion store

Scotland’s first ever multi-charity fashion store has opened its doors at the Glasgow Fort today, June 27.

Charity Super.Mkt will offer shoppers the opportunity to purchase second hand clothing supplied by seven Scottish and national charities including Cancer Research, Chest Heart Stroke Scotland, Havens Hospices, Marie Curie, Prince & Princess of Wales Hospice, Shelter and TRAID.

The pop up, founded by Wayne Hemingway and Maria Chenoweth, has already had phenomenal success in London and Reading, raising over £620,000 for UK charities.

Customers at the London store managed to get a hold of a variety of items from well known brands such as Ralph Lauren and Burberry.

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From the two pop ups to date, 18,700kg of clothing has already been saved from going to landfill reducing the environmental impact of our clothes.

The store, which will be based between Mamas & Papas and Waterstones, will be full of great charity shop finds and have DJ’s playing every weekend.

This novel and innovative business model enables the charities to collaborate for the first time and attract and engage new customers in a fun shopping environment.

Maria Chenoweth, CEO of TRAID, commented: “Having been in charity retail for over 30 years, being part of the first ever charity retail collaboration is an amazing and positive experience.

“Charity Super.Mkt hits circular economy and sustainability aspirations, whilst also hitting the cost-of-living crisis. Charity retail is the understated best of sustainable business, there is no better example of an economy that delivers societal benefits at this scale.

“It provides everyone the opportunity to shop good and do good, from the environmental benefits of shopping second-hand to providing critical funding for local and global causes. Our consumers are increasingly interested in finding sustainable brands and opportunities to mix new outfits with second-hand fashion, so we’re excited to be bringing this innovative concept to Glasgow Fort.”

Phil Goodman, Centre Director at Glasgow Fort, added: “We’re really pleased to welcome Charity Super.Mkt to the centre and host its first location in Scotland. It’s a brilliant concept which we know will prove popular with our shoppers while also supporting local charities and the environment.”