The Gaming Commission of Ghana, a corporate body mandated to
regulate the Gaming landscape of Ghana, has issued an advertisement
guideline to sanitize advertisements related to the Gaming
The advertising guidelines mandate all licensed sports
betting/casino operators/ route operators in Ghana to adhere to
strict policy guidelines.
The advertising guidelines are intended to enforce the vision
statement of the Gaming Commission of Ghana. Thus, creating a
better and more sustainable gaming industry for national
Furthermore, the advertising guidelines ensure that
advertisements by operators are conducted responsibly, devoid of
deception, and minimize exposure to minors where applicable.
For purposes of this article, the advertising guidelines require
operators to undertake the following:
- Advertisements must be vetted and approved by the
- Advertisements must acknowledge the Gaming Commission of Ghana
as the regulator.
- The duration of the approved advert shall be coterminous to the
duration of the license issued.
- Adverts must not be misleading.
- Advertisement must not create the impression of an assured
- Operators shall not use celebrities in their
- Adverts must contain the following warnings:
i. Gamble responsibly
ii. Only 18 years +
iii. Gambling is addictive.
The stated guidelines and many others contained in the issued
advertising guidelines seek to sanitize and ensure responsible
gaming in Ghana.
They are mandatory requirements that all operators are required
to adhere to in their operations.
It is advisable for an entity, be it an individual or corporate
body seeking to set up an entity to operate gaming, to submit to
the industry’s regulatory regime. As such, it is expedient for
a company in Ghana to have access to legal representation for
timely legal advice. The legal representative must be a lawyer with
in-depth knowledge and workings of gaming law.
Engaging an industry expert to remain compliant and successfully
pursue the business to which it has been granted a license is
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.