Connect with us


Gaming Business Operations In Ghana: Advertisement Guidelines On Gaming (Sports Betting/Casino Operations/Route Operations) In Ghana. – Gaming – Ghana



To print this article, all you need is to be registered or login on

The Gaming Commission of Ghana, a corporate body mandated to
regulate the Gaming landscape of Ghana, has issued an advertisement
guideline to sanitize advertisements related to the Gaming

The advertising guidelines mandate all licensed sports
betting/casino operators/ route operators in Ghana to adhere to
strict policy guidelines.

The advertising guidelines are intended to enforce the vision
statement of the Gaming Commission of Ghana. Thus, creating a
better and more sustainable gaming industry for national

Furthermore, the advertising guidelines ensure that
advertisements by operators are conducted responsibly, devoid of
deception, and minimize exposure to minors where applicable.

For purposes of this article, the advertising guidelines require
operators to undertake the following:

  1. Advertisements must be vetted and approved by the

  1. Advertisements must acknowledge the Gaming Commission of Ghana
    as the regulator.

  1. The duration of the approved advert shall be coterminous to the
    duration of the license issued.

  1. Adverts must not be misleading.

  1. Advertisement must not create the impression of an assured

  1. Operators shall not use celebrities in their

  1. Adverts must contain the following warnings:

i. Gamble responsibly

ii. Only 18 years +

iii. Gambling is addictive.

The stated guidelines and many others contained in the issued
advertising guidelines seek to sanitize and ensure responsible
gaming in Ghana.

They are mandatory requirements that all operators are required
to adhere to in their operations.

Legal Representative

It is advisable for an entity, be it an individual or corporate
body seeking to set up an entity to operate gaming, to submit to
the industry’s regulatory regime. As such, it is expedient for
a company in Ghana to have access to legal representation for
timely legal advice. The legal representative must be a lawyer with
in-depth knowledge and workings of gaming law.

Engaging an industry expert to remain compliant and successfully
pursue the business to which it has been granted a license is

The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.

POPULAR ARTICLES ON: Media, Telecoms, IT, Entertainment from Ghana

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *