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Fashion brand Canifa records 54 per cent higher app conversation rate post CleverTap deployment | Retail Tech News Vietnam



CleverTap, a leading consumer engagement technology platform, has announced the results of its partnership with leading Vietnamese fashion brand Canifa.

Canifa, which has more than 100 physical outlets across Vietnam and a robust online presence, has achieved a 54 per cent higher app conversion rate after deploying CleverTap.

Canifa faced challenges with previous tools causing data silos. CleverTap’s integrated customer engagement approach addressed this, unifying data sources for a detailed customer profile, leading to granular insights on preferences.

To establish top-of-mind recall in the competitive fashion sector, CleverTap employed various channels such as SMS, Push, In-App messages, and Email. Push Notifications and App channels played a pivotal role, ensuring timely and personalized interactions.

The implementation yielded substantial benefits, including a 7 per cent boost in revenue per user, a 7 per cent increase in retention, a 50 per cent surge in conversion rate month-over-month, a 4 per cent rise in stickiness over a 60-day period, and a notable 20 per cent increase in retention rate.

Hoang Quoc Khanh, MarTech Expert, Canifa, commented, “We have seen our conversion rates increase by 54 per cent, and our revenue per user by 7 per cent. This level of unprecedented growth helped ensure we retain our position as leaders in the Vietnamese fashion market. We look forward to deploying CleverTap’s platform for the upcoming brands within our diverse portfolio, anticipating similarly stellar outcomes.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap, mentioned, “Partnering with a market leader such as Canifa within a hyper-competitive market was both a challenge and an opportunity for us. Because in today’s fast-paced fashion landscape, trends shift rapidly, and adaptability is key.”

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