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Amazon to Extend Holiday Shopping Deals After Record Black Friday

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Amazon (AMZN) had the largest Black Friday and Cyber Monday sales in the company’s 29-year history, despite strikes by some employees.

Key Takeaways

  • Amazon announced Tuesday that its Black Friday and Cyber Monday sales were the company’s “biggest ever.”
  • The record-setting sales came despite Black Friday strikes by Amazon employees demanding safer work and better pay at facilities around the globe.
  • Amazon also said that customers this year saved 70% more than they did during the holiday sales period a year ago.

Amazon said it sold 1 billion items in 11 days of extended promotional deals in November. The record-setting Black Friday sales came despite the “biggest ever global strike” by the activist campaign Make Amazon Pay on Friday, demanding better pay and labor conditions for workers.

According to Amazon, customers ordered more than 500 million products through independent sellers over the course of the holiday shopping event. The company also reported millions of signups for Prime membership during the period.

One notable marketing coup by Amazon this quarter was the first-ever Black Friday NFL game between the New York Jets and the Miami Dolphins.

The holiday bonanza wasn’t limited to Amazon. Shopify (SHOP) also turned in record Black Friday numbers.

Amazon said shoppers saved nearly 70% more on their purchases compared with the same period a year ago and that customers can look forward to “millions more deals” from now through Dec. 24. The company also reported that delivery speeds for Prime members in the U.S. are the fastest yet in the company’s history.

Turning from consumers to sellers, Amazon noted that merchants offering holiday deals through “Buy with Prime” experienced, in the aggregate, a 300% jump in units purchased over the comparable period in October.

Amazon shares dropped about 0.5% on Tuesday following the holiday sales event, but they’ve posted gains of more than 70% so far in 2023.

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