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A style icon’s expert guide to shopping in Paris



Paris is synonymous with fabulous style – with the shopping scene to prove it. Its iconic avenue Champs-Elysées is lined with luxury flagships, while the city’s 17 arrondissements (districts) are brimming with quirky designer shops, glamorous department stores and exquisite 19th-Century covered galleries such as the Galerie Vivienne and Galeries Lafayette Paris Haussmann. Even the word boutique is French. 

Visitors hoping to shop like a Parisian will find themselves spoiled for choice, and perhaps even a little intimidated. To help you find the chicest of the chic fashion, homewares and gifts, we spoke to Jeanne Damas, creative director of the Parisian “It” fashion brand Rouje, for her top picks.

“[When it comes to shopping], I think one of the nice things about Paris is its size,” said Damas, whose favourite boutiques are found in the atmospheric, artsy Saint-Germain-des-Près neighbourhood or the cobblestoned Le Marais, Paris’ ancient Jewish quarter. “It’s quite small compared to London or New York. You can actually move around by foot quite easily.”

Here are Damas’s favourite places to go shopping in her hometown, the City of Light.

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